As we enter the final quarter of this historic year, it is clear many questions remain heading into 2022. Inventory shortages still lead the conversations we are having with dealers. When will inventory levels return? What is going to happen with used car values? Will staffing issues subside? No one has a crystal ball, so we are left guessing to come up with the answers to those questions. The one thing we know for sure is our dealers will continue to thrive.
Over the next, 3-months dealers across the country will be finalizing their business plans for next year. This year’s incredible performance should raise expectations and we look forward to the challenge of continuing the record-breaking performances we have been a part of this past year.
This month we feature an organization that is near and dear to our hearts – Breast Cancer Awareness and the National Breast Cancer Foundation, Inc. Please click the link below to find out more ways to help raise awareness. Far too many families are affected by this terrible disease, and we hope to help spread their message.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight, and ideas that we will pass along to our current and future dealers.
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Generation Z, also known as zoomers, who include people born between 1997 and 2021, are the most informed customers in history. Education levels are on track to be the highest we have ever seen, high school dropout percentages are low, college enrollment rates are up, literacy rates have skyrocketed over the world, and IQ scores have been on an uprise since the 20th century. With all the information available to them, Gen Z has the chance to disrupt the industry by the way they make decisions.
Generation Z uses search engines and social networks to research every buying detail possible. After they do their online research, they open up the questions to their personal network to gauge opinions from their peers. They have been and will continue to be a buying by committee generation. Gen Z wants to confirm they are making the smartest purchase possible, and they do this by utilizing technology and consensus. From an early age, they have been taught to ‘Google it’ which has led to a generation with a plethora of information and the ability to create an opinion of a product or service within 5 minutes.
Buying behavior is much more thought out than it used to be. Knowing who is shopping for a car early in the information stage of buying is critical. Mass marketing your message blindly to a huge audience is a thing of the past. Dealers need to harness the power of technology and learn how to target active shoppers. Getting a Gen Z customer in the door first is critical. Being able to tell your story and speak about your “Why Buy Here” is a great opportunity to win that consumer’s business.
Automotive marketing has seen many new and innovative companies in the past few years. The leader of technology is hands down Client Command. They identify active shoppers as early as 24 hours into the buyers’ online journey by using artificial intelligence. What also sets them apart is they have legal permission to market directly to customers who have never shared their permissible data with your dealership. This technology will absolutely crush your primary marketing area and create reoccurring customers.
Giving a younger consumer a great car buying experience the first or second time they purchase a car is critical. If they love their experience, it has the potential to create loyalty to your dealership that could last a lifetime.
Written by Michael Sabol, Marketing/Business Development Coordinator.
As summer unofficially draws to a close with the passing of Labor Day, we turn our attention to fall and its many splendors. Before we do, let us call attention to the summer of 2021 and how incredible it has been for our industry. Despite the many calls for sales to run dry due to inventory shortages, the surge of the Delta variant, staffing issues, etc. our dealers have continued to find a way to thrive amidst all the volatility. Additionally, the summer of 2021 saw many families and individuals hit the road for new adventures and exploration.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight, and ideas that we will pass along to our current and future clients.
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In this month’s issue of The Advanced News, we feature a way to support the athletes who represent the USA at the Olympics and Paralympics, a way for Dealers to gain control of all their F&I products, and we get to learn more about one of our own, Chad Bullock.
The Dog Days of Summer are fully upon us. For many of us, this summer has marked a return to normal life and the long lines at airports are proof that Americans are getting back on the road. With the Summer Solstice and 4th of July in the rearview mirror, many families are wrapping up their summer vacation schedules and are preparing for kids to go back to school. We hope everyone had an adventurous and safe summer of family time, relaxation, and a bit of exploration.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight, and ideas that we will pass along to our current and future clients.
To read the full newsletter and subscribe follow the link below.
In this month’s issue of The Advanced News, we highlight an organization that is combating Alzheimer’s disease, an exclusive program for your dealership, and the trick to cooking the perfect steak for Father’s Day.
Sales volume continues to be up, average prices are up, profits are up and we continue to celebrate our dealers’ successes with them each and every opportunity we can. We are all crossing our collective fingers for the manufactures to figure out the chip shortages so dealers can get much-needed shipments to their lots.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight, and ideas that we will pass along to our current and future clients.
To read the full newsletter and subscribe follow the link below.
Check out this months’ newsletter to learn more about our team, insights on our ADS’ selling system, and a St. Patrick’s Day recipe.
We have also highlighted a charity that is making a difference in parts of the world that are being left behind.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future clients.
To read the full newsletter and subscribe follow the link below.
If I asked you how many computers the average vehicle today has, what do you think that number would be? Would you be surprised if I told you that number was 30, or even 50? How does that compare to high-end luxury vehicles? Try doubling or even tripling that number!
Now, what do these computers do for us? The simple answer, EVERYTHING! At any given second, these super-computer vehicles calculate an obscene amount of data (in milliseconds) telling the vehicle how to steer, accelerate, parallel park, or even slam on the brakes to avoid a collision. We are talking Gigabits of data in milliseconds, truly a modern marvel supercomputer on four wheels.
Today’s vehicles are the most advanced machines that have ever been on the road. Most dealers offer an array of service contract coverages, from full exclusionary all the way down to powertrain only components. Industry statistics show us 50% or more consumers decline the extended protections available to them. So, why doesn’t every consumer buy an extended service contract if they plan on owning the vehicle past the manufacturer’s warranty expiration date? Is it the cost? Is it the product? Could it be both?
Let us say we have a hypothetical customer who declines exclusionary protection on their vehicle, which would cover all components (except wearable items). What is the next option? Some might say, “reduce the cost”. Well, that would devalue the product, wouldn’t it? Perhaps you could reduce the coverage to a more affordable option, but typically these reductions eliminate the items consumers need coverage on the most, the technology and computer components.
ADS has a solution for you, and the solution is simple. Extreme Tech. Extreme Tech is a stand-alone coverage for high-tech OEM components. Extreme Tech includes components such as navigation systems, adaptive cruise control, self-parking systems, collision avoidance systems, head-up displays, and more.
As independent agents, we see the value of customers insuring and protecting their investments with extended service contracts every day. Service contracts protect the consumer and enhance their ownership experience. In contrast, dealers can ensure their customers are leaving fully protected and can increase their retention through a positive ownership experience.
It is 2021 and it is time we evolve with the industry! Consumers are telling us they want protection on their technology, think how many people are willing to spend $10-$15 monthly to protect their cell phone.
Extreme Tech is the answer! It offers you a valuable solution to present to the consumers declining full protection. The biggest question to ask yourself is, “what could your extended service contract penetrations look like if you had a product that wasn’t competing or displacing to your current service contract offering? 60%? Perhaps more?”
Reach out to your ADS representative or visit our contact page for more information on the program.
Chad Bullock – Account Specialist – Advanced Dealer Solutions
In this month’s issue of The Advanced News; we discuss a modern spin on a VSC, welcome a new associate, and provide a tasty recipe to help celebrate Valentine’s Day.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future clients.
To subscribe and view our newsletter click the link below.
Richfield, Ohio – Advanced Dealer Solutions is proud to welcome Buddy Nelson as Account Specialist.
Buddy received his finance degree in December of 2020 from Elmhurst College. While completing his degree, Buddy played soccer, completed an internship with a major administration company, and worked at the largest volume Kia dealership in Illinois.
“Some of Buddy’s best attributes is his personable skills and willingness to learn quickly which fits right in with the culture we have at ADS. Buddy will be a tremendous benefit to our dealers. “– says Bob Mancuso – President of Advanced Dealer Solutions.
“I am thrilled to be a part of such a great team. I look forward to learning and growing into my new role. I believe my personality and charisma will be a great fit for the ADS culture.” – says Buddy Nelson – Account Specialist of Advanced Dealer Solutions.
“It is remarkable how much industry experience Buddy has gained so early in his career. I am excited to be able to add Buddy to our expanding roster of talented developmental professionals and I am eager to see him grow his book of business here at ADS.” – says Ryan Nelson – EVP of Advanced Dealer Solutions.
Buddy will be based in the corporate office in Richfield and will be focusing on assisting dealer’s needs throughout the country.
Follow the link below to view the article in Autodealer Today.
