September Newsletter

Labor Day can be a bittersweet time of the year; kiddos going back to school, long summer nights quickly disappearing, and end of the summer selling season can be tough to deal with. Conversely, we are on the doorstep of football season, the Ryder Cup, and for many people, fall weather and leaves changing is their favorite season.
 
Labor Day unofficially bookends the Summer and to some extent, draws most Summer activities to a close. As this Labor Day comes and goes, it certainly brings to mind the current strife the automotive industry and its primary labor force is facing. We are all hoping for a best possible outcome so the wheels (pun intended) of industry can keep churning.
 
Speaking of labor, if you are like most dealers, you have increased your labor rate several times in the last couple years, as well as having your parts cost increase by well over 20% (see article below). For most dealers, their reinsurance representation is not helping them navigate these changes to maintain the desired level of profitability. We have seen dealers, especially with vertically integrated companies, and OEM’s take big hits to their profitability because they are not working for the dealer.
 
Reinsurance is a huge wealth building opportunity, and unfortunately most of the industry is not well versed in how to manage all facets of what goes into a successful, and profitable reinsurance company. Dealers may go months, or even years without seeing a statement, and when they get it, there is a good chance they don’t know everything that goes into it (which by the way is not their fault), that is what they hire a product provider to do.
 
For those reasons, and many more, we are hosting our 2nd Annual Reinsurance Lunch and Learn with Jeremy Elsberry from GPW&A, the leading provider of reinsurance accounting and management for dealers. Please be sure to click the link below to register for the incredibly valuable session.
 
Some shareworthy news items…
 
Soaring Auto Repair Costs Prices Take Significant Jump In A Year
Motor Vehicle Thefts are Up 34% Over Same Period Last Year
Union Alleges GM, Stellantis Not Bargaining in Good Faith 
BMW, Mercedes launch biggest EV push yet to catch Tesla with new models
Voluntary Protection Product Policy Information

Events we will be attending:
 
Live2Lead – https://www.eventbrite.com/e/live2lead-cleveland-tickets-630417905927
RVDA – http://www.rvda.org/convention
F&I Product Conference – http://www.fandi-conference.com
 
Good luck and Good Selling!
Sincerely, 
Bob and Ryan

Full Newsletter

August Newsletter

It is hard to believe that summer is heading into its final weeks! It feels like yesterday when we announced our Summer Tune-Up Series for F&I, Sales, and Fixed Ops Training Classes in conjunction with The Greater Cleveland Auto Dealers Association and the Great Lakes RV Association.

To date we have hosted eight classes which all received incredibly high praise from the attendees and have even heard of some record setting performances taking place upon returning to their stores. We are looking forward to hosting more classes for the dealer community, and going more in depth on our sales and training philosophies. Make sure you follow our LinkedIn page to see updates and testimonials from attendees.

Now that we have surpassed the halfway point of the year and all signs are pointing to a strong finish to the year (2023 U.S. Light Vehicle Forecast raised to 15.4 million from 15.1 million) we want to make sure dealers can take advantage of every opportunity presented to them. Whether it’s reviewing your digital marketing strategy and comparing it to the awesome power of Client Command or looking to establish a Why Buy Here to compete in your market, or if you are looking to maximize your in-store F&I results and reinsurance performance, we at ADS are ready to help you and your teams get to the next level! Reach out to us at contactus@advdealer.com to learn more about how we are helping dealers exceed their goals.

Some shareworthy news items…

Ford loses billions on EV’s, shifts focus to hybrids

Car repair costs are up almost 20% over the past year. Here are 6 reasons why

Proposed IRS Rules on Microcaptives Defy Precedent and Logic

Used car prices expected to stabilize following major decline in June

New Car Market: Prices Are About To Plummet Due to Oversupply

RV industry steers through post-pandemic US slump Events we will be attending:

Live2Lead – https://www.eventbrite.com/e/live2lead-cleveland-tickets-630417905927
RVDA – http://www.rvda.org/convention
F&I Product Conference – http://www.fandi-conference.com

Sincerely, 
Bob and Ryan

Full Newsletter

July Newsletter

And poof, there goes the first half of the year! Not sure about anyone else, but we are amazed at how fast the calendar continues to turn.

There are so many different metrics to track in our industry (check out the comprehensive report from Colonnade Advisors below), both on the micro and macro levels, and certainly no shortage of prognosticators willing to opine on a wide variety of items.

In the last 3-years, we have heard about a ‘digital transformation’, industry ‘electrification’, and the thought of ‘brick and mortar’ dealerships going by the wayside. Having read countless blogs, watched numerous videos, and participated in several conversations about these topics, we can assure you of two things; our industry is evolving, and the more things change, the more they stay the same.

Yes, our industry is evolving, what industries aren’t? At the end of the day the retail transaction so many of us are fortunate to participate in remains largely unchanged. Sure, there is a digital component to it these days. ‘Fresh ups’ on the lot don’t happen as often as they once did, but the process of qualifying, selecting, demonstrating, negotiating, and delivering are largely still intact, and that makes us happy.

At ADS we have a saying, ‘the process is the shortcut’. Over the last several years, many in retail have forgotten to follow the process while presenting and selling a vehicle, offering protection products in the business office, or recommending maintenance in the service drive.

In collaboration with the Greater Cleveland Auto Dealers Association, we are putting on a Summer Tune-Up Series for F&I, Sales, and Service. A ‘back to the basics’ if you will. We hope to see many of you, as you look to sharpen your skills, as we head into prime selling season. Registration for the classes are below.

Some shareworthy news items…

Colonnade Auto Dealerships Industry Report Spring 2023

ERC Tops The IRS’ Dirty Dozen List

New Vehicle Sales up 11% YoY

Events we will be attending:

Live2Lead – https://www.eventbrite.com/e/live2lead-cleveland-tickets-630417905927
RVDA – http://www.rvda.org/convention
F&I Product Conference – http://www.fandi-conference.com

Hope You All Had A Happy Independence Day

Sincerely, 
Bob and Ryan

Full Newsletter

Why there may be no return to ‘normal’ for the U.S. used vehicle market

All new vehicles become used cars and trucks once they’re sold.

It’s an obvious statement, but one that needs to be laid out to explain the root cause for ongoing inventory and pricing issues in the U.S. used vehicle market, which has been a barometer for the country’s inflation levels.

During the onset of the coronavirus pandemic in early 2020, automakers shuttered factories for weeks to stop the spread of Covid-19. It was an unprecedented action that eventually led to additional supply chain problems, such as an ongoing semiconductor chip shortage, causing factories to cease production again for weeks, if not months, at a time in recent years.

The lack of production meant fewer new vehicles would become used models for consumers to purchase, leading to inventory constraints in both the new and used vehicle markets, as well as record prices due to resilient demand.

It’s been three years since those initial plant closures, but American consumers — as well as the Biden administration — hoping for the used vehicle market to return to “normal” pre-pandemic levels shouldn’t hold their breath.

A notable decline in used vehicle prices toward the end of last year has been roughly cut in half in 2023, as inventories remain significantly down following vehicle-production disruptions. There’s also been an uncharacteristically large number of consumers buying out leases to avoid sky-high car prices and increasing interest rates.

“It looks like it will persist for some time,” said Chris Frey, senior industry insights manager at Cox Automotive. “It’s really a function of this hole in new production, creating a dynamic where wholesale or general used values are higher because there are millions of fewer new vehicles that would eventually turn into used.”

Cox Automotive reports wholesale used vehicle prices are up by 8.8% this year through mid-March, according to the Manheim Used Vehicle Value Index, which tracks vehicles sold to dealers at auction. The prices are trending higher, and the index is heading back toward a record of 257.7 basis points set at the start of 2022. It was 238.6 as of mid-March.

Used vehicle inventory is down 21% from a year ago and off a whopping 26% from pre-pandemic levels of 2.8 million available vehicles in 2019. Cox Automotive doesn’t expect the total number of used sales to return to pre-pandemic levels of about 38.2 million units until at least 2026, Frey said.

Adding to the production hole is a change in leasing. Cox reports a 20% increase in consumers who leased their vehicles buying them out instead of trading them in from 2019 to 2022. The increase occurred as residual values of the vehicles in some cases were far above expectations, making it significantly cheaper to buy the vehicle than lease another amid inflated prices and rising interest rates.

“It’s still under a lot of pressure, just like it was last year,” said Benjamin Preston, an autos reporter for Consumer Reports. “Prices came down a little bit … but the bottom line is they’re just way higher than they were before the pandemic.”

Cox Automotive previously forecast wholesale prices on the Manheim Used Vehicle Value Index to end 2023 down 4.3% from December 2022. The company has not revised that forecast but may need to do so amid the increasing wholesale prices.

Cox reports the average listed price of a used vehicle was $26,068 in February, the most recent data available, down from records last year of more than $28,000 but significantly higher than the roughly $22,000 average it reported two years ago. Retail prices for consumers traditionally follow changes in wholesale prices.

So, what’s the solution? There’s no other course but an increase in new vehicles being produced in order to boost the number of future used models. Automakers are expected to lift production this year, but they’ve also pledged to not overbuild like they have in the past.

“We’re unlikely to go back to pre-pandemic levels. Vehicles cost way more now,” Frey said regarding used car pricing. “The landscape has changed. [Automakers] are not manufacturing as many as they have because they got the taste of gold — huge profits from not having so many vehicles in manufacturing.”

Originally on CNBC. https://www.cnbc.com/2023/03/25/why-there-may-be-no-return-to-normal-for-the-used-vehicle-market.html?__source=iosappshare%7Ccom.glip.mobile.shareExtension

Advanced Dealer Solutions joins Zurich North America’s network of select F&I Agencies

Advanced Dealer Solutions (ADS), has announced it has signed on to represent the Zurich suite of protection products to its current and future auto and powersports dealers. 

Zurich North America is a leading provider of Finance and Insurance (F&I) solutions for auto dealers offering a full suite of vehicle protection products for gas-combustion, hybrid, and electric vehicles.

“We are excited to add Zurich products and programs to our current offering”, says Bob Mancuso, President of ADS. Mancuso went on to say, “Zurich’s size, strength, and stability will add to our overall value proposition, and it furthers our goal of being an independent voice when it comes to a dealer’s F&I products and programs.”

“We are pleased to welcome Bob, Ryan, and the entire ADS team to the Zurich network of F&I agencies; and expand our reach to their auto and powersports dealers,” said Todd Kaminski, Head of Business Development for Direct Markets, Zurich North America. “Their sound business processes, solid dealership relationships, and tremendous client satisfaction are key characteristics we look for to help bring Zurich F&I products, training, and participation program to new markets.”

“Advanced Dealer Solutions prides itself on its unbiased approach of offering dealers a true choice in the products and programs that best fit their needs. We feel Zurich’s market presence and customer awareness will add value to the products and programs we currently provide our dealers.” says Ryan Nelson, EVP of Advanced Dealer Solutions.

Advanced Dealer Solutions is a premier dealer development agency based in Richfield, Ohio with specialties in F&I training and development, product structure, and reinsurance management for auto, RV and powersports dealers across the country.

Zurich can trace its roots in the automotive industry to 1922. Over the last 101 years, Zurich has evolved alongside its auto dealer customers, listening to their needs and challenges, and developing solutions that help accelerate their growth and protect their legacy.

February Newsletter

A Message From The ADS Team

Just like the industries we serve; ADS has a lot going on and much to be excited about.

In the last month we have hosted the inaugural F&I training as well as a dealer group meeting in our new training facility. The space has exceeded our expectations, and more importantly it has exceeded our dealer’s expectations. Check out the pictures below to see the room in action.

Over the next few months, we will be making several exciting announcements. Stay tuned to hear about our growth and how we plan to provide even more solutions to dealers. Be sure to subscribe to our LinkedIn, YouTube and Facebook pages as well as our newsletter to get the latest updates on what our team is up to.

Here are few interesting items to consider:
• January Sales Report
• Monthly payments over $1,000 hits record high
• Inflation possibly turns to stagflation
• EV’s already dropping in price
• NADA 2023 Recap – See you Next Year In Las Vegas
Upcoming Events ADS will be attending:

AIMExpo Las Vegas, NV – https://aimexpousa.com/
AFIP Bootcamp Certification – https://afip.com/events-open-boot-camp/ads-onsite-boot-camp
Agent Summit – https://www.agentsummit.com/

We would love the opportunity to connect with you, please let us know if you will be attending.

Sincerely,
Bob and Ryan

Click to view our full Newsletter.

IOS 15 And Dealership Email Marketing

Data privacy and its impact on automotive marketing. It was positioned to be a headlining story of 2022 as dealers evaluated the impact on their advertising strategies. But, between the ongoing vehicle inventory shortages and Google’s announcement that they will delay deprecating 3rd party cookies until 2023, the story has largely faded from view. If your dealership has put data privacy and its impact on automotive on the back burner, it’s time to turn up the heat. Why? The next update from Apple – iOS 15 – will impact your email marketing.

Before we go any further, no need to panic. Email marketing remains one of the most effective ways to influence car shoppers. The evidence suggests Apple’s iOS 15 update will likely impact how you and your vendor partners measure effectiveness. And the first hint of that impact will come quickly.

So, what is it and what should you be thinking about?

iOS 15 will go public for iPhones, iPads, and desktops using OS Monterrey this month. The update includes two features that will impact email marketing and measurement, Mail Privacy Protection and Hide My Email. At a high level, Mail Privacy Protection gives the consumer the opportunity to protect their email and prevent the tracking that tells people like you and me if, when, and where the email was opened. There’s no need to get into the technical weeds, but this update means when a customer or prospect receives an email on their Apple device, and they have opted into Mail Privacy Protection, that email will automatically register as “opened” regardless of the person’s actual activity.

Now you might be asking, is this the reality for everyone using an Apple device, and will it be effective immediately? The short answer to the first question is no. However, when Apple Mail user downloads the new operating system to their device, they will be asked if they want to protect their email. What we learned when Apple introduced App Tracking Transparency with iOS 14 this spring, 96% of Apple users said “Yes! Don’t track me.” So, it is prudent to expect a majority of Apple users to do the same with Mail Privacy Protection.

The second answer is yes, but not fully. We know from experience that the adoption of new operating systems comes in waves. Some cutting-edge techies update as soon as new features are available and others follow suit in waves. Suffice it to say, expect at least 75% of users to be up and opted in on the new updates by the end of 2021.

Which leads us to why this matters. Google Chrome’s plans with 3rd party cookie tracking is front and center because they are the dominating web browser – accounting for 65% of internet activity. Similarly, Apple is the dominant player in email. For dealers using email marketing (which is practically everyone), this update has the potential to impact up to half of the customers and prospects you engage via email.

Again, no need to panic. This update does not render email marketing ineffective. But it should cause you to pause, evaluate and adjust a few things.

Let’s look at a few high-level actions you can take.

1. Look back at Opens: Establish a measurement standard

Because Mail Privacy Protection automatically triggers the “open” pixel, you can expect your open rates to grow. To track how much, take a look at your history. Open rates vary from send to send, but normalize within a given range over time. Start by taking a look back at the first six months of 2021 to set a measurement standard. This gives you a benchmark to see how open rates change month to month. When you see the normalized open rate start to increase, you will have a general idea of how many of your customers are Apple Mail users and inflating your measurement.

2. Look beyond Opens: Expand your portfolio of email metrics

Open rates are a key metric in marketing reports. Yet by itself, the open rate has long been a flimsy performance measurement. Open rates can be an indicator of awareness, but engagement is better measured by clicks and conversions. Open rates are typically higher and look better on a report, and iOS 15 will likely only inflate those numbers. Resist the urge to take credit for the higher open rates that everyone will see as more users download the new operating system.

Instead, pay MORE attention to click thru rates and conversion metrics. In order to understand email campaign effectiveness at a greater level, utilizing UTM tags and Google Analytics are another incredibly effective way to monitor email performance and conversion. At Client Command, we also measure effectiveness through match back reporting and give dealers visibility into the impressions, frequency and clicks that influence a sale. Your vendors are likely already measuring the effectiveness of email marketing with an equal or greater focus on clicks and conversions. It’s important that you make sure you extend this to internal email engagement efforts, such as email cadences from your CRM.

3. Assess your Automation “Triggers”: Disable cadences based on “Opens”

Marketing automation is built on trigger events. If X action happens, Y cadence is deployed. There is a high likelihood that at least one email cadence set up in your CRM are built around whether someone opens or does not open an email. Opens is far from the only trigger, but is common, especially within dealership operations.

Instead, tie triggers to a more reliable action; such as ownership milestones, service activities or important events. To go deeper, build trigger events inside those cadences, based on clicks — to the enclosed offer, digital retailing tool or form. At Client Command, our marketing automation is triggered by online shopping activity and clicks to lead forms.

4. Resist the urge to react: Entertain some level of the “wait and see” approach

Yes, we know enough to take some proactive action like the steps previously mentioned. But even the Email Service Providers (ESPs) who think only about email delivery all day every day, are taking some level of the “wait and see” approach versus an all-encompassing game plan. They are making necessary adjustments now (including but not limited to the ones mentioned prior), preparing to measure the full impact over a period of time and make optimizations and recommendations accordingly. We experienced this earlier this year when Apple released iOS 14 – partners positioned themselves for the change and continue to optimize as we learn more about the nuances of the impact. Adjustments from ESPs could further impact OR improve email marketing measurements. So, if the ESPs are waiting, there is wisdom in following their lead.

Net-net. Email marketing remains a highly effective way to stay in front of car shoppers and a critical component of your omni-channel marketing strategy. As iOS 15 rolls out and users begin to sign on, start adjusting what you can control – how you measure effectiveness and how you trigger your email cadences – and be ready to adjust to residual impacts. The key is working with partners you trust — committed to staying up to speed, working to keep you ahead of the curve and ready to navigate these and future changes with you.

Article originally published here https://clientcommand.com/ios-15-and-dealership-email-marketing/.

Used vehicle demand and prices continue to decline from record highs

KEY POINTS

  • Wholesale prices of used vehicles reached their lowest level in more than a year last month, as retail sales decline amid interest rate hikes, rising new vehicle availability and recessionary fears.
  • The Manheim Used Vehicle Value Index, which tracks prices of used vehicles sold at its U.S. wholesale auctions, has declined about 16% from record levels in January.
  • The decline is good news for potential car buyers, however not great for companies such as Carvana that purchased vehicles at record highs and are now trying to sell them at a profit.

DETROIT – Wholesale prices of used vehicles reached their lowest level in more than a year last month, as retail sales decline amid interest rate hikes, rising new vehicle availability, and recessionary fears.

Cox Automotive said Wednesday that its Manheim Used Vehicle Value Index, which tracks prices of used vehicles sold at its U.S. wholesale auctions, has declined 15.6% from record levels in January through November. The index dropped to 199.4 last month, below 200 for the first time since August 2021, and is down 14.2% from the same month a year ago. It marks the sixth-consecutive month of declines.

The falling prices come as the availability of new vehicles steadily rises from historic lows, providing additional options for consumers and potentially better loan options from automaker’s financing arms.

“New inventory is finally starting to build, and that’s producing momentum in new retail sales, but that momentum appears to be at the expense of used retail. Especially it’s the traditional used car buyer that’s most impacted by payment affordability,” Cox chief economist Jonathan Smoke said Tuesday during an industry update.

Retail prices for consumers traditionally follow changes in wholesale prices. That’s good news for potential car buyers, however not great for companies such as embattled retailer Carvana that purchased vehicles at record highs and are now trying to sell them at a profit.

Retail pricing thus far has not declined as quickly as wholesale prices, as dealers attempt to hold steady on record-high pricing. According to the most recent data, Cox reports the average listing price of a used vehicle was $27,564 in October, down less than a half percent from the beginning of the year.

“They’re not wanting to sell at trough prices,” said Chris Frey, senior industry insights manager at Cox Automotive, told CNBC last month. “That’s why we’re not seeing the prices decline so much at retail.”

Cox estimates that used retail sales declined 1% in November from October and were down 10% from a year earlier.

Automakers for several years now have been battling through a semiconductor chip shortage that has sporadically halted production of new vehicles, causing record-low inventories of vehicles and higher prices. The circumstances pushed many new-vehicle buyers into the used-car market.

Cox last month estimated the total used market was on pace to finish the year down more than 12% from 40.6 million in 2021.

Originally posted by CNBC.

December Newsletter

On the heels of giving many thanks and taking stock on all we are thankful for over this past Thanksgiving weekend; we begin to look forward to arguably the most magical time of the year.

December is typically a robust month for our industries, and this year is setting up to deliver another strong finish. Dealers are seeing a bit more inventory, used car pricing has somewhat settled into a comfortable position, and the recent rise in interest rates hasn’t seemed to slow sales as much as some anticipated. Dealers should consider these headwinds in their 2023 planning and forecasting.

Here are a few items which seem to be picking up energy in our recent conversations with dealers across the country.

As the team at ADS looks back on 2022 and the many successes we’ve had, we are proud to have the partnerships we have with so many dealers and industry leading providers. Without the resolute support of so many, we wouldn’t be able to be so focused on exceeding our dealer’s goals and objectives.

Merry Christmas!

Link to our full newsletter.

FTC Extends Deadline by Six Months for Compliance with Some Changes to Financial Data Security Rule

Financial institutions covered by the Safeguards Rule must comply with certain provisions by June 9, 2023

The Federal Trade Commission today announced it is extending by six months the deadline for companies to comply with some of the changes the agency implemented to strengthen the data security safeguards financial institutions must put in place to protect their customers’ personal information. The deadline for complying with some of the updated requirements of the Safeguards Rule is now June 9, 2023.

The Safeguards Rule requires non-banking financial institutions, such as mortgage brokers, motor vehicle dealers, and payday lenders, to develop, implement, and maintain a comprehensive security program to keep their customers’ information safe.

The Commission is extending the deadline based on reports, including a letter from the Small Business Administration’s Office of Advocacy, that there is a shortage of qualified personnel to implement information security programs and that supply chain issues may lead to delays in obtaining necessary equipment for upgrading security systems. These difficulties were exacerbated by the COVID-19 pandemic. These issues may make it difficult for financial institutions, especially small ones, to come into compliance by the deadline.

The FTC approved changes to the Safeguards Rule in October 2021 that include more specific criteria for what safeguards financial institutions must implement as part of their information security programs. While many provisions of the rule went into effect 30 days after publication of the rule in the Federal Register, other sections of the rule were set to go into effect on December 9, 2022. The provisions of the updated rule specifically affected by the six-month extension include requirements that covered financial institutions:

  • designate a qualified individual to oversee their information security program,
  • develop a written risk assessment,
  • limit and monitor who can access sensitive customer information,
  • encrypt all sensitive information,
  • train security personnel,
  • develop an incident response plan,
  • periodically assess the security practices of service providers, and
  • implement multi-factor authentication or another method with equivalent protection for any individual accessing customer information.

The Commission vote to extend the deadline was 4-0.  Commissioner Wilson issued a separate statement.

The Federal Trade Commission works to promote competition and protect and educate consumers. Learn more about consumer topics at consumer.ftc.gov, or report fraud, scams, and bad business practices at ReportFraud.ftc.gov. Follow the FTC on social media, read consumer alerts and the business blog, and sign up to get the latest FTC news and alerts.

Originally posted by the FTC.