In this month’s issue of The Advanced News; we look at a new service loyalty program, our newest associate, and a summer recipe that you will not want to miss.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight, and ideas that we will pass along to our current and future clients.
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Check out this months’ newsletter to learn more about our team, insights on our ADS’ selling system, and a St. Patrick’s Day recipe.
We have also highlighted a charity that is making a difference in parts of the world that are being left behind.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future clients.
To read the full newsletter and subscribe follow the link below.
If I asked you how many computers the average vehicle today has, what do you think that number would be? Would you be surprised if I told you that number was 30, or even 50? How does that compare to high-end luxury vehicles? Try doubling or even tripling that number!
Now, what do these computers do for us? The simple answer, EVERYTHING! At any given second, these super-computer vehicles calculate an obscene amount of data (in milliseconds) telling the vehicle how to steer, accelerate, parallel park, or even slam on the brakes to avoid a collision. We are talking Gigabits of data in milliseconds, truly a modern marvel supercomputer on four wheels.
Today’s vehicles are the most advanced machines that have ever been on the road. Most dealers offer an array of service contract coverages, from full exclusionary all the way down to powertrain only components. Industry statistics show us 50% or more consumers decline the extended protections available to them. So, why doesn’t every consumer buy an extended service contract if they plan on owning the vehicle past the manufacturer’s warranty expiration date? Is it the cost? Is it the product? Could it be both?
Let us say we have a hypothetical customer who declines exclusionary protection on their vehicle, which would cover all components (except wearable items). What is the next option? Some might say, “reduce the cost”. Well, that would devalue the product, wouldn’t it? Perhaps you could reduce the coverage to a more affordable option, but typically these reductions eliminate the items consumers need coverage on the most, the technology and computer components.
ADS has a solution for you, and the solution is simple. Extreme Tech. Extreme Tech is a stand-alone coverage for high-tech OEM components. Extreme Tech includes components such as navigation systems, adaptive cruise control, self-parking systems, collision avoidance systems, head-up displays, and more.
As independent agents, we see the value of customers insuring and protecting their investments with extended service contracts every day. Service contracts protect the consumer and enhance their ownership experience. In contrast, dealers can ensure their customers are leaving fully protected and can increase their retention through a positive ownership experience.
It is 2021 and it is time we evolve with the industry! Consumers are telling us they want protection on their technology, think how many people are willing to spend $10-$15 monthly to protect their cell phone.
Extreme Tech is the answer! It offers you a valuable solution to present to the consumers declining full protection. The biggest question to ask yourself is, “what could your extended service contract penetrations look like if you had a product that wasn’t competing or displacing to your current service contract offering? 60%? Perhaps more?”
Reach out to your ADS representative or visit our contact page for more information on the program.
Chad Bullock – Account Specialist – Advanced Dealer Solutions
In this month’s issue of The Advanced News; we discuss a modern spin on a VSC, welcome a new associate, and provide a tasty recipe to help celebrate Valentine’s Day.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future clients.
To subscribe and view our newsletter click the link below.
Richfield, Ohio – Advanced Dealer Solutions is proud to welcome Buddy Nelson as Account Specialist.
Buddy received his finance degree in December of 2020 from Elmhurst College. While completing his degree, Buddy played soccer, completed an internship with a major administration company, and worked at the largest volume Kia dealership in Illinois.
“Some of Buddy’s best attributes is his personable skills and willingness to learn quickly which fits right in with the culture we have at ADS. Buddy will be a tremendous benefit to our dealers. “– says Bob Mancuso – President of Advanced Dealer Solutions.
“I am thrilled to be a part of such a great team. I look forward to learning and growing into my new role. I believe my personality and charisma will be a great fit for the ADS culture.” – says Buddy Nelson – Account Specialist of Advanced Dealer Solutions.
“It is remarkable how much industry experience Buddy has gained so early in his career. I am excited to be able to add Buddy to our expanding roster of talented developmental professionals and I am eager to see him grow his book of business here at ADS.” – says Ryan Nelson – EVP of Advanced Dealer Solutions.
Buddy will be based in the corporate office in Richfield and will be focusing on assisting dealer’s needs throughout the country.
Follow the link below to view the article in Autodealer Today.
Read our first newsletter of 2021 to see the success of a dealership in 2020 with the professional account executives at ADS. Enjoy the highlighted section of our office staff, and a recipe to bring good luck in 2021!
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future clients.
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Advanced Dealer Solutions December newsletter features our ONE Touch approach, new office location, and information on how to give back during the holidays.
We have a jeep featured nicknamed “The Grinch” which is perfect timing for the holidays. The jeep owner also belongs to a Jeep club in Indiana called Hoosiers Cruisers who are passionate Jeep owners that is focused on giving back to their community.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future clients.
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In this month’s edition of The Advanced News from Advanced Dealer Solutions, we highlight marketing efforts as 2020 winds down, a full pescatarian recipe, and a section about one of our Account Executives, Ron Baker.
In the ‘Toy Box’ section we have one last nod to Halloween as we show an Oldsmobile Hurst edition from the 1980’s.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future clients.
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Advanced Dealer Solutions is fully committed to providing information that could be beneficial. We wanted to share this information from, Greg Geodakyan the CPO of Client Command, as he shares his insights into the data needed to help take dealerships to the next level.
It’s been my experience that the average dealer makes marketing and outreach decisions based on 90-day old registration data. Think about it. How many of your tools rely on typical, standard 90 day trends and projections? In a world shaped by Covid-19, that must change. Dealers should be shifting their data paradigm to what is real-time, behavior-based and Covid-relevant. Anything less limits a dealership’s ability to both survive this crisis and then navigate the recovery on the other side.
Many dealers rely on their CRM to forecast sales and revenue. Most often, I work with dealers who assess equal value and apply a similar approach to all leads submitted within the past 60 days. While the data point is behavior-based, it is grounded in a purchase-intent action taken by the potential buyer. Its value is limited by its age and potential irrelevancy to the Covid reality.
Potential buyers submitting leads 60, 30 or even 10 days ago are not at the same stage of the purchase funnel today. Consider the 30 million Americans unemployed due to Covid-19. Any purchase intent that person may have had two months ago is likely irrelevant to his or her current situation.
I was talking to a colleague yesterday with a six-year-old vehicle in a prime equity position. Every few months, she receives marketing to trade-in her vehicle, yet she never considered a new vehicle until the OEM put forth recent incentives in response to Covid-19. For two weeks, she’s been online researching different models, but has heard nothing from the dealership. Why? Because the data the dealership needs to tell them this customer is back in the market is not part of their long-range offline data models. They need to be informing their marketing spend and sales team calls with real-time behavior-based, online shopping data.
Contact your ADS associate to book an information webinar with Client Command.
In this month’s edition of The Advanced News from Advanced Dealer Solutions, we highlight how dealers can raise PVR by 57% by implementing a bi-weekly payment program from our partners at AutoPayPlus.
Also, Jeep fans will enjoy this month’s ‘Toy Box’ as it features an early civilian model Jeep from 1946.
And to help add to the Fall feeling in the air, our very own Amanda Case provides a delicious banana bread recipe.
We welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future clients.
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