New-Vehicle Incentives Make a Comeback in July

J.D. Power reports incentives rose to 3.9% of the vehicle’s sticker price in July.

New-vehicle incentives have made a comeback, with a noticeable spike in July.

According to J.D. Power data, incentives rose to 3.9% of the vehicle’s sticker price, up from 2% in July 2022.

Automakers offered incentives of about $2,151 per vehicle, up from $1,174 in July 2022, according to Motor Intelligence data. J.D. Power put incentives at $1,830 per vehicle in July, a significant year-over-year increase from $908.

J.D. Power analysts note that the increase in incentives is driven by:

  • Electric vehicle offers
  • Luxury car lease deals
  • Growing inventory levels

The higher days’ supply of EVs compared to combustion vehicles has increased the industry’s spending on incentives. In fact, EV incentives average $3,986, Tyson Jominy, vice president of data and analytics at J.D. Power, told Automotive News.

J.D. Power and Motor Intelligence data also noted that the return of leasing, which decreased significantly when vehicles were in short supply, also boosted incentive spending, particularly in the luxury segment. Overall lease spending increased to more than $6,000 per vehicle from $3,500 in July 2022, according to Jominy. For premium brands, lease spending reached $8,815 in July.

Greater inventories also drive the incentives increase as automakers strive to move more cars. As of August, GlobalData reported inventories of light-duty vehicles totaled 1.9 million, up 14% year-over-year. Although days’ supply of vehicles remains low at 36 days, it has increased from 28 days in 2022.

Originally published by Auto Dealer Today.

August Newsletter

It is hard to believe that summer is heading into its final weeks! It feels like yesterday when we announced our Summer Tune-Up Series for F&I, Sales, and Fixed Ops Training Classes in conjunction with The Greater Cleveland Auto Dealers Association and the Great Lakes RV Association.

To date we have hosted eight classes which all received incredibly high praise from the attendees and have even heard of some record setting performances taking place upon returning to their stores. We are looking forward to hosting more classes for the dealer community, and going more in depth on our sales and training philosophies. Make sure you follow our LinkedIn page to see updates and testimonials from attendees.

Now that we have surpassed the halfway point of the year and all signs are pointing to a strong finish to the year (2023 U.S. Light Vehicle Forecast raised to 15.4 million from 15.1 million) we want to make sure dealers can take advantage of every opportunity presented to them. Whether it’s reviewing your digital marketing strategy and comparing it to the awesome power of Client Command or looking to establish a Why Buy Here to compete in your market, or if you are looking to maximize your in-store F&I results and reinsurance performance, we at ADS are ready to help you and your teams get to the next level! Reach out to us at to learn more about how we are helping dealers exceed their goals.

Some shareworthy news items…

Ford loses billions on EV’s, shifts focus to hybrids

Car repair costs are up almost 20% over the past year. Here are 6 reasons why

Proposed IRS Rules on Microcaptives Defy Precedent and Logic

Used car prices expected to stabilize following major decline in June

New Car Market: Prices Are About To Plummet Due to Oversupply

RV industry steers through post-pandemic US slump Events we will be attending:

Live2Lead –
F&I Product Conference –

Bob and Ryan

Full Newsletter