Coming Out of the Dark

As each state evaluates, and announces their plans to reopen, there are many factors a dealer must consider. Customer and associate safety, staffing, payroll, and of course the all too familiar CDC guidelines for ‘Social Distancing’ all sit atop most dealers lists of critical changes to business practices, and decisions needing to be made.

Marketing and brand awareness may be nestled just beneath, safety, compliance, etc.

  • How does a dealer effectively communicate their messaging to their target markets?
  • What message will make customers comfortable engaging in the purchasing process?
  • When is the right time to turn the proverbial spigot back on and broadcast to the masses that dealer is open and ready to sell some vehicles?

In a recent article in Digital Dealer, Chris Martin from Client Command outlines four things to “Turn the lights back on”.

Double-down on people, not media. Now, internet usage is skyrocketing, but just because more people are online, doesn’t mean your digital strategy is reaching actual shoppers. Truth is, most digital ad spend is connected to anonymous cookies. The faster you can turn on marketing to actual shoppers, the better the investment for you, and the more relevant the content for the customer you hope to serve.

Application: Prioritize marketing strategies that identify people who are actively shopping today. The Active Shopper Network® reports online shopping activity is fluctuating with the changing events of COVID-19. What a shopper is doing today might not match what that shopper does tomorrow. You want to get in front of shoppers as quickly as possible and stay with them while they shop. You do that through data, not a media channel.”

Now is not the time to waste valuable advertising dollars and wonder if you are effectively communicating to your target audience. Reach your markets Active Shoppers by utilizing Client Commands patented technology and have confidence your message is being seen by the right audience.

Contact your ADS associate to book an information webinar with Client Command.

Link to full Digital Dealer – Getting Out of the Dark article.

ADS Sanitizes Police vehicle fleet

On Saturday, Chief Gene H. Fixler of the Newton Falls Police Department announced that the entire fleet of patrol vehicles had been chemically sanitized, in response to it being one additional step by the Chief to help protect the men and women of the department from the catching virus.

The service was donated at no cost to the City by Bob Mancuso of Advanced Dealer Solutions of Strongsville Ohio. Mancuso stated “ADS is proud to support our First Responders with a vehicle sanitizer for the fleet of patrol vehicles. We need to focus on keeping the officers safe so they can continue to keep us safe in these trying times”.

Chief Fixler is also making arrangements for the fleet of city service trucks to also be treated.
Newton Falls Police has also been working closely on a daily basis with the Trumbull County Emergency Management Agency, the Sheriff’s Office, and other Police Departments throughout the County with exchange of information and resources.

Welcome Lindsay Jackson

Advanced Dealer Solutions is proud to welcome Lindsay Jackson as Account Executive.

Prior to joining Advanced Dealer Solutions, Lindsay held roles working with auto and RV dealers in the Ohio,
Pennsylvania, Kentucky and Indiana markets.

“Lindsay served dealers at multiple levels and brings a unique perspective to ADS. From income
development, corporate training, underwriting, etc. Lindsay has delivered tremendous value to her dealers,
and consistently performed at a high level.” – says Bob Mancuso – President Advanced Dealer Solutions.

“I am excited to bring my collective experience to the ADS team. Working with dealership associates to help
improve their overall performance is such a passion of mine, and I feel the ADS platform will provide me the
tools to get to the next level.” – says Lindsay Jackson.

“Lindsay brings tremendous positivity and energy to everything she does. Her successful background in
training and development fits well with our core philosophies and her infectious personality will help her
build strong relationships with our expanding ADS family of dealers.” – says Ryan Nelson – EVP Advanced
Dealer Solutions.

Lindsay will be based in the Columbus, OH area with continued focus in central and southern Ohio.

Mwanganza

The vision for Mwangaza began in 2005 when Tresor Yenyi, an international student from the Democratic Republic of Congo, had a friend ask him a simple question. “What do you need to make Christmas special for people in the DRC?” That was an easy answer for Tresor: fifty kg of rice, a few tooth brushes, some soap and a couple bags of sugar. To be able to offer these simple things would change the lives of innumerable children.

Changing Lives Foundation

At Changing Lives, we can only impact lives as we learn about the opportunities to serve others. Medical bills, Long-term health issues, One-time catastrophic events, Education Rent/mortgage payments, Unexpected death are just a sampling of the events we can provide financial assistance for. Nothing is off limits…our passion is to change lives for those in need today!

Visit our website at https://www.changinglivesfound.org/